It IS rocket science, y'know!

If you thought that making kitchenware, refrigerators, and indeed even deodorants, was easy, you gotta think again.

When I was young, and the world was not ruled by TV, branded deos were made in USA (Ulhasnagar Sindhi Association), and refrigerators and other appliances were made by Voltas, Allwyn and others in factories, where they hammered and welded stuff together.

Now, towards the end of the first decade of the new millenium, we know better. Thanks to a recent bunch of Godrej ads, we know that

• Godrej makes rockets (a fact they had successfully hidden from public knowledge till now)
• it takes rocket science to make refrigerators and other appliances

And that's not all. Their new Cinthol Deo is also powered by rocket technology. Check this out - the Deo has got to be a mini rocket the way it goes about chasing Hritik - and the latter better watch his a**! And I am not going to get into the phallic symbolism of the whole shebang.