More on Visa Go

An enterprising youngster dug this out for me a little while ago - this appeared in the DNA newspaper in Mumbai on March 19, 2009, when the Visa Go campaign was launched.

I am quoting in full from the body copy - I kid you not, God's own truth! this is the body copy and not the Powerpoint of the creative presentation the agency made when selling this piece of junk to the client. Or did the client make this Powerpoint when selling this piece of turkey to the agency and paid the latter to take the blame?

Anyway, here goes:

"It's one word, just one tiny, two-letter word that makes amazing things happen. Go turns a special moment into an unforgettable celebration. Go is what makes you want to say 'I do' in style. Go is the reason we decide to spend a lifetime together after just a week of knowing each other. Go requests the pleasure of the whole world's company to celebrate a new milestone in your life. Go loves the little rituals and the big feasts. Go looks at a honeymoon in Scotland and says 'yes'. Go lets you live your dream."

I am not sure copywriters can actually write this stuff. Maybe as an exercise in creative writing they can - and maybe that's where Visa got their copy from, a creative writing workshop for would be writers of the Great American Whatever.

There can be no other source for such overripe garbage - no agency could have written this.