When a huge global brand employs a huge global agency to create a huge new campaign, the general tendency is to bate breath, nibble on nails, and generally await the kingdom that is to come, when all can say "hosannah, what a brilliant campaign!".
Which is I guess what many of us did when Chiat Day, LA (I think) went about launching the Visa Go campaign. When the campaign did get launched, I said, hey wait a sec! is this, is this really what you guys were working on? Really? This mother is a wimp, a WIMP!! a godawful WIMP!!
So Visa gets used for travel? So tell me something I didn't know! So more people use Visa to travel - so tell me how does that affect me! Is it faster, cheaper, better than other known forms of travel - does it get me from here to there and back again in better shape? Tell me something!, anything, which makes me believe that the communicator has something to say.
And then I saw this one
At least this had a message: your Visa debit card can do most things that cash can, so you don't need to go to a ATM to withdraw money. I don't like the ad - the leadup is too long, the mood swings from aggro to sing-a-long abruptly, and the fact that the agency knows it has a crappy idea shows in the production.
But at least it has a message, and a reason why. Of course, carpers and cavillers will complain that you try to pay your rick guy with a debit card, just try!
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